
Pop ! Hôtels
HOTEL CHAIN (Indonesia)
Context
In addition to the investment strategy developed by Stags Participations, this investment was made following a round table discussion with Marc Steinmeyer, the Founding President and former Operations Director of Accor in Asia, in connection with the development of a budget hotel chain in Indonesia.
Business
Founded in 2010, in 2010 Pop! Hotels is a chain of hotels which benefits from the development of the Indonesian middle class and from consumption habits favoring modern and accessible hotel products.